Snowforce is organized by the volunteer leaders of the Utah user groups, including the Salt Lake City User Group, the Utah County User Group, the Utah Developer Group, and the Utah Women in Technology Group. The first incarnation of Snowforce was formed in 2012 as an excuse to go skiing. It has since grown to be one of the largest Salesforce user group events in the country, drawing attendees from many states. Our unique mix of a day of presentations and a day of networking on the slopes means you’ll get both formal and informal knowledge about Salesforce.
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  • 02 March
  • 03 March

Peter Coffee

VP for Strategic Research

Wade Wegner

VP Product, Salesforce DX
VP Product for @Salesforce / #SalesforceDX and aspiring brewmaster. I like space, chess, and craft beer. Chaotic good. Formerly of @Azure and @PowerApps.


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Submit a Session

We will have 4 concurrent tracks: Admin, Developer, Executive, and Hands On. If you have a topic that you think fits the spirit of Snowforce please submit at the link below.


Become a Sponsor

We have multiple sponsorship opportunities that will allow you to promote your products or services to our attendees. Fill out the form at the link below and we will contact you with options.



08:00 AM 05:00 PM Lobby

The registration process starts.

Opening Keynote

09:00 AM 10:00 AM

Breakout Sessions

10:00 AM 04:00 PM


12:00 PM 01:30 PM Food Trucks Outside and The 400

Lunch Break. A great time for networking and to get to know your fellow participants.

Closing Remarks

04:00 PM 05:00 PM Conference Hall

Closing remarks and final thoughts on the event.

Cocktail Reception

05:00 PM 06:00 PM

Networking on the Slopes

08:00 AM 04:00 PM

Join us on the slopes or in the lodge for networking and fun!


12:00 PM 01:00 PM